Negros Oriental Governor Roel Ragay Degamo is set to address a regional convention of over 120 tourism and information officers from Central Visayas who will tackle on a burning public issue: real versus fake news in relation to national and sustainable development, branding and marketing, public information and crisis communications.
Gov. Degamo has been advocating for various tourist groups to come to Negros Oriental in order to stimulate socio-economic activities that will trickle down as business and income opportunities to various tourism stakeholders in the province.
Foremost of the important guest who will stress the significance of tourism in national development will be the Chief Operating Officer Cesar Montano of the Tourism Promotions Board, Department of Tourism (DOT). Montano will discuss thoroughly the importance of Branding and Marketing in the tourism industry.
To recall, Negros Oriental has been identified by the DOT to be the second-best sought tourist destination in Central Visayas. Gov. Degamo is also expected to welcome various national figures who will tackle issues on national development, ASEAN Integration, Branding and Marketing, and Renewable Energy for Sustainable Development. Central to all these topics is the controversial issue of Real vs. Fake News that has caused great societal divide in the country.
In order to gain mileage for tourism promotions and marketing during the Convention, the Visit Negros Oriental videos will be played during the opening, closing and break time of the Convention. Tourism promotional kits placed in eco-bags will be distributed to each delegation from Bohol, Cebu, Siquijor and Negros Oriental. The respective provincial delegates are encouraged to hop in and find time to visit the scenic and tourism spots in Negros Oriental and encourage by word of mouth and their tourism/information officers to sell them to their local and foreign tourists.
Expected also to arrive during this important convention will be Secretary Michael Lloyd Dino, presidential assistant for the Visayas as keynote speaker on September 18, 2017 and Secretary Martin Andanar of the Presidential Communications Operations Office (PCOO) as keynote speaker on the third day, Sept. 21, 2017.
Coming to stir the hornet’s nest on the first day of the convention is the Philippine Information Agency (PIA) Director General Harol Clavela who will speak on the topic, Real vs. Fake News, an expert from the National Economic Development Authority (NEDA) who will tackle on Philippine Development Plan 2017-2022, and Central Visayas Regional Director Asteria Caberti of the Department of Trade and Industry (DTI) will tackle the ASEAN Integration.
On the second day media- television personality Ces Drilon speaks of The Role of Public Information Officers and Crisis Communication and Tourism Board Chief Operating Officer Cesar Montano will speak on Branding and Marketing
In addition, the third day will focus on the development of the Negros Island Geothermal Energy to be handled by Mr. Joel Soria, geothermal business unit manager of the Energy Development Corporation (EDC) and Mr. Ricky Carandang, EDC Vice president for Corporate Communication will discourse on Renewable Energy for Sustainable Development.
The three-day Convention will be held here on September 18-21, 2017 with the theme, “Synergy: Communicating Responsible Information”. It will be attended by over 120 information and tourism officers in Central Visayas.
The Convention is being hosted by the Association of the Negros Oriental Public Information Officers (ANOPIO) and the Philippine Information Agency (PIA) in conjunction with the 23rd Regional Convention of the Regional Association of Development Information Officers (RADIO-7). RADIO 7 is an umbrella organization of the federation of local and national government information officers in towns, cities and provinces of Central Visayas.
by: OLIVER M. LEMENCE